COMPLIANCE
Advertising Rules Every Cosmetic Surgery Practice Should Know in Ontario and the U.S.
Testimonials, before and after photos, superlatives and reviews: what the CPSO and the FTC actually require of practices and their agencies.
The American Society of Plastic Surgeons (ASPS) released its 2025 Procedural Statistics Report on September 1, 2026.1,2 After a flat 2024, the new data shows real movement: an overall 7% increase in plastic surgery procedures, strong growth in lift procedures across the body and face, and clear evidence that GLP-1 weight-loss medications are reshaping who walks into a consultation.
The top five cosmetic surgeries
| Procedure | 2025 procedures | Change |
|---|---|---|
| Liposuction | 317,196 | -1% |
| Breast augmentation and implant revision | 304,234 | +11% |
| Tummy tuck | 173,251 | +2% |
| Breast lift | 156,131 | +8% |
| Eyelid surgery | 118,978 | +19% |
Source: ASPS 2025 Procedural Statistics Release.1 Change is versus 2024 as reported in the 2025 release.
Lifts were the story of the year
ASPS described lift procedures as the defining category of 2025. Facial fat grafting rose 39%, forehead and brow lifts 29%, upper body lifts 22%, arm lifts and neck lifts 21% each, thigh lifts 20%, and facelifts 13%.1 Patients are increasingly treating multiple areas to restore contour, rather than changing a single feature.
The GLP-1 consultation wave
82%
of ASPS member surgeons reported receiving consultation requests related to GLP-1 medication use in 2025.ASPS 2025 Procedural Statistics Release
Among body procedures, surgeons most often reported GLP-1 related consultations for tummy tucks (88%), breast surgery including lifts and augmentation (87%), arm lifts (84%) and thigh lifts (80%).1
The most useful detail for practice owners is what happened next. Although tummy tucks topped the list of GLP-1 consultation topics, tummy tuck volume grew only 2%. ASPS itself pointed to the difference between consultation demand and completed surgery, noting that it may reflect a growing pipeline of patients still weighing timing, recovery or financial commitment.1
In other words, the demand is already in your consultation room. The question is whether your follow-up converts it.
What declined
Rhinoplasty fell 5%, reversing two years of growth, and Brazilian butt lifts also declined 5%.1 Practices that rely heavily on these procedures should expect more competition for fewer patients, which puts a premium on positioning and consultation quality.
What to do with this data
- Build a GLP-1 patient pathway. Dedicated education on skin laxity, timing and combination procedures, plus a consultation track for patients after significant weight loss.
- Invest in nurture, not just leads. The consultation-to-surgery gap is widest for tummy tucks. Structured follow-up over weeks and months converts patients who are still deciding.
- Lead with restoration. ASPS found patients are seeking to look like themselves after pregnancy, weight loss or aging. Messaging that promises transformation misses that motive.
- Market lifts by area. Arm, thigh, neck and brow lifts all grew by double digits. Each deserves its own page and campaign.
Key takeaways
- Plastic surgery procedures rose 7% in 2025, led by lift procedures.
- 82% of ASPS surgeons saw GLP-1 related consultation requests.
- Tummy tucks led GLP-1 consultations but grew only 2%, a conversion gap practices can close.
- Rhinoplasty and BBL volumes declined 5% each.